How to Add Value for B2B Stakeholders and Drive Conversions
Are you struggling to connect with your B2B audience and drive meaningful conversions? The secret to success might be simpler than you think: stop making it about your company. In B2B marketing, it’s not about your products, services, or accolades—it’s about your customer and how you fit into their journey. Let’s explore how you can […]
3 Critical Questions to Transform Your B2B Website into a Revenue-Generating Machine
In the world of B2B marketing, your website is often the first point of contact between your company and potential clients. But did you know that 94% of first impressions are design-related? (Source: ResearchGate, 2020) While aesthetics matter, the real power of your website lies in its content. Let’s explore three critical questions that can […]
How Fractional CMOs Supports Sales Leadership Through Sales Enablement
How can marketing help address sales challenges? If a sales department is not large enough to include sales enablement staff, marketing tends to take on these tasks in partnership with sales leadership. Collaborate with the creatives and strategists to optimize your processes, tools, and templates so that every bit of effort the sales teams puts […]
Top 5 Challenges Fractional CMOs Can Support for Sales Teams
B2B sales in the digital space has its positives and negatives. Everyone is online, but is it for entertainment or solutions? When is your target audience more receptive to hearing about your offering? On what platform? This leaves the gap between high-performing and low-performing salespeople or even teams pretty wide, which impacts revenue. So, what’s […]
Microsoft Teams Features You’re Not Using
Are you getting the most out of Microsoft Teams? This popular collaboration platform is used by organizations of all sizes throughout the U.S. and around the globe. It offers a range of features to make managing projects and teams easier, but many users don’t take full advantage of all that it has to offer by […]
Using Microsoft Teams For Optimized Communication
Digital collaboration has become increasingly important as we continue our course of redefining the workplace post-pandemic. There are dozens of internal communication tools designed specifically for organizations to achieve this goal. Through industry trends, recommendations, vetting and research, each business chooses the one they think is right for them based on the tool’s benefits and […]
Three Factors That Can Improve Website Lead Generation
When your website isn’t generating the volume of leads you desire, it’s easy to blame poor performance on bad design, low traffic or lack of video content and to stop improving your website altogether. But that doesn’t mean it’s time to give up or to go through a full redesign, which can be expensive. Before […]