The Speed of Sales vs. the Alchemy of Marketing: What Every B2B Leader Needs to Know
The activities of sales and marketing often get tangled, leading to misaligned expectations. Depending on the maturity of your brand, expecting marketing to deliver an abundance of leads that are ready for the sales team to close may be unrealistic. That’s why the speed of sales vs. marketing isn’t just a comparison—it’s a conversation about […]
Aligning B2B Marketing and Sales: Strategies to Improve ROI and Shorten Long Sales Cycles
In B2B marketing, the gap between marketing and sales can feel like an endless road, especially for companies with long sales cycles and high-value, customizable solutions. While sales teams are focused on closing deals, marketing is responsible for nurturing leads. For companies looking to improve their return on investment (ROI) in marketing, the question isn’t […]
Are You Agency-Dependent? How to Build a Sustainable Marketing Strategy That Works for You
Partnering with a marketing agency can be an effective way to scale your brand’s reach and impact. However, relying solely on external support is not sustainable in the long term. What happens to your marketing when the agency relationship ends? These considerations underscore a critical issue for many companies: agency dependency. While agencies bring specialized […]
How Empathy Can Transform Your Business Relationships and Drive Conversions
Have you ever thought about the potential of making a difference for the individuals within a company when approaching B2B branding? This perspective can redefine the way we think about business-to-business (B2B) transactions, shifting them from impersonal transactions to impactful, person-to-person engagements. B2B marketing is really about reaching individual people within organizations who are seeking […]
How to Add Value for B2B Stakeholders and Drive Conversions
Are you struggling to connect with your B2B audience and drive meaningful conversions? The secret to success might be simpler than you think: stop making it about your company. In B2B marketing, it’s not about your products, services, or accolades—it’s about your customer and how you fit into their journey. Let’s explore how you can […]
Top 5 Challenges Fractional CMOs Can Support for Sales Teams
B2B sales in the digital space has its positives and negatives. Everyone is online, but is it for entertainment or solutions? When is your target audience more receptive to hearing about your offering? On what platform? This leaves the gap between high-performing and low-performing salespeople or even teams pretty wide, which impacts revenue. So, what’s […]
Web Leads: Is Your Website A Dead End?
We love meeting new companies, hearing their stories, and taking in their vision for the future. These conversations inevitably end in “how can we help?” The number one answer to that question is, hands down, “more leads.” Rightfully so, digital marketing is the most accessible connection to audiences and in the B2B market, prospects are […]
Four Ways To Create Powerful Connections Between Sales and Marketing
Does your content strategy support the sales strategy and training? If you want to create powerful connections between marketing efforts and revenue generation, aligning your marketing and sales departments is a good place to start. Your website, collateral, and digital marketing should create value with messaging that’s in line with the conversations that close deals. […]
3 Steps to Answering the Right Questions and Driving Higher Lead Conversion Rates
If your website is underperforming in terms of lead conversion, ask yourself if your site is in alignment with how your business builds relationships and makes sales. Assuming you are using ‘leads converted’ as your metric for success, it is important to know that the highest-performing websites give users the value they want exactly when […]
Defining Sales Enablement and the Role of the Fractional CMO
Sales enablement is the process of providing your sales team with the resources they need to close more deals. While it may sound simple, many variables must come together for sales enablement to be successful. Let’s take a closer look at how a Fractional CMO (Chief Marketing Officer) can help your organization optimize its sales […]