CREAN is an Aerospace & Defense Engineering Company. As CREAN’s Fractional CMO, the primary challenges were balancing technical depth with accessible messaging for both expert and decision-making audiences and increasing their digital ROI. The branding part of the scope included refreshing the visual identity, voice, and messaging to create consistency across all digital properties and sales collateral. The rebrand focused on positioning CREAN as an approachable, innovative industry leader while targeting aerospace companies and government procurement departments for NASA, the military, and beyond. CelestNet is a space-based relay network that supports lunar and space missions with reliable, high-data-rate communication. Our team created the CelestNet logo and messaging, reflecting its importance in CREAN’s portfolio.
This rebrand earned CREAN a 2023 American Graphic Design Award from GDUSA. The CelestNet campaign, which raised awareness among NASA and aerospace engineers, drove traffic to the CelestNet landing page and established brand equity through targeted LinkedIn and email touchpoints. The campaign achieved over 10,000 impressions and generated positive engagement with NASA teams, earning a 2023 Summit International Silver Marketing Effectiveness Award for its impact.