Our work with O’Connell Robertson is one example in which we combined our resources to support an existing team, developed and implemented a more structured and strategic approach to marketing, and was able to hand off these process improvements to the organization’s new marketing leadership.
A Texas-based architecture, engineering, and construction firm, O’Connnell Robertson was looking to more clearly define the scope and responsibilities of its marketing director role. The structure and responsibilities of O’Connell Robertson’s marketing department were not clearly documented or consistently implemented. The lack of clarity was causing uncertainty about roles and responsibilities for the marketing director, business development unit, and communications team members.
We were able to achieve victory for O’Connell Robertson by creating and managing their strategic communications plan consisting of social media management, email campaigns, digital articles, press releases, and graphic design work. In addition to communication strategy, we provided services including:
As a result of us fighting for O’Connell Robertson, a new Director of Marketing and Strategic Growth was hired with a clear understanding of what the role entails and the future direction of the organization. O’Connell Robertson experienced how effective marketing leadership can make a difference in their organization and was able to clearly define the skills that were required for candidates. The organization gained deeper insight into its internal processes and was able to be more consistent with its marketing efforts. Additionally, O’Connell Robertson’s perception of remote collaboration enabled them to broaden their search for candidates.
Our work with O’Connell Robertson represents the way we prefer to support organizations. We help improve the marketing function and support the organization as it grows by re-aligning responsibilities and marketing initiatives with clear goals and metrics. We integrate into the organization, with existing team members and resources, improves and refines marketing strategy and functions, and then exits when the organization is more effectively positioned for growth.
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