Structures is an Austin-based structural engineering firm founded in 1990, known for its innovative approach to complex architectural and commercial projects. Over a five-year partnership, we served as their outsourced marketing department — supporting everything from website maintenance and email marketing to content creation and proposal development.
This long-term engagement included consistent digital strategy and execution, social media management, and business development alignment to help Structures expand its presence in the competitive AEC space.
In 2022, we led the firm through a full rebrand, following a leadership transition and visioning process. The new brand embraced elegant minimalism, with a metallic logo that nods to the strength and sophistication of structural steel. A streamlined one-color variation was also developed for flexibility across print and digital platforms.
The visual identity system was intentionally clean — black-and-white palettes and a single, modern font allow project photography to shine and maintain clarity across technical collateral. This branding system now serves as a flexible foundation for the firm’s continued growth.
We seamlessly launched the rebrand across both print and digital channels, positioning Structures with a bold, timeless look that honors its legacy and leadership transition. This cohesive, modern brand now aligns with the firm’s expertise and the evolving AEC industry.